Choppers have enjoyed a large following. Companies like Jesse G. James' West Coast Choppers have been successful in producing expensive traditional chopper-style bikes and a wide range of chopper-themed brands of merchandise such as clothing, automobile accessories and stickers.

A distinction should be noted between true chopper (or chopper-style) motorcycles, and custom motorcycles, or 'custom cruisers'. Despite the name, a large percentage of the motorcycles produced by popular companies such as Orange County Choppers, Indian Larry, Falcon Motorcycles, Warlock Motorcycles, and Von Dutch Kustom Cycles are better described as 'custom' bikes rather than choppers.

A distinction should also be made between choppers and bobbers. While both tried to improve performance by removing any part that did not make the motorcycle perform better, they differed in an important way: bobbers kept the original factory frame, while choppers have a modified form of the factory frame.

When individuals were stripping their stock motorcycles and bobbing their fenders, the term "bobber" was born. When individuals started cutting (or chopping) and welding their frames thereby repositioning/restyling them, the term "chopper" was born. Chopping was the next phase in the evolution that followed dirt track bobbing.